The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Absolut Machines
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Vanishing Point
Agency: 42 Entertainment / Pasadena
Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout
Agency: archibald ingall stretton... / London
Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim
Agency: Colenso BBDO / Auckland
Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot
Agency: Daddy / Göteborg
Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829
Agency: Farfar / Stockholm
Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime
Agency: herraiz soto & co / barcelona
Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept
Agency: IconNicholson / New York
Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads
Agency: Jung von Matt AG / Stuttgart
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi
Agency: Profero / London
Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality
Agency: Saatchi & Saatchi NZ / Auckland
Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08061N
Award:
2008 Interactive Silver Pencil
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Machines
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08062N
Award:
2008 Interactive Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08063N
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Microsoft/AMD
Title:
The Vanishing Point
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08229N
Award:
2008 Interactive Merit Award
Agency:
archibald ingall stretton... / London
Client:
O2
Title:
Stareout
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08230N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08231N
Award:
2008 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Casio Exilim
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08232N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Andy The Bot
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08233N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
070829
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08234N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Adobe
Title:
The Wall
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08235N
Award:
2008 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
hp
Title:
HP-Showtime
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08236N
Award:
2008 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Nanette Lepore
Title:
Social Retailing(SM) Concept
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08237N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
Tagged in Motion
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08238N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
SIXT
Title:
SIXT Ebay Ads
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08239N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08240N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Diageo Japan
Title:
Guinness Navi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08241N